UGC for software products

CHASE HOWARD

Short-form ads that demo, hook, and convert. Shot, scripted, and edited by me.

Every number below is organic, from a brand-new account with no audience and no paid boost. The algorithm ran these on merit. 730+ people saved one video to come back to it: that is the behavior that precedes buying.

01  |  Viral-style consumer hook
"I automated my entire job search with AI"
  • FormatTalking head + screen-demo split, word-level captions
  • Hook styleOutcome claim, 2-second open
  • Reach7,300+ views, all organic, no paid boost
  • Signal930+ likes, 730+ saves, 200+ comments: viewers keep it and ask for the build
  • Livewatch it on TikTok

Stats are from my own organic posts. Results vary by product and audience.

02  |  Educational hook + synced overlays
"Your AI lies to you"
  • FormatTalking head, word-level captions, on-screen rule cards synced to speech
  • Hook styleContrarian claim, 2-second open
  • Reach2,700+ views in the first 24 hours, all organic
  • Signal330+ likes, 270+ saves: roughly 1 in 10 viewers saved it as a reference
  • Livewatch it on TikTok

Stats are from my own organic posts. Results vary by product and audience.

03  |  Product-forward concept ad
"Ideas stop dying in folders"
  • FormatTalking head + screen-demo split, word-level captions
  • StructureHook, problem, product in action, concrete proof, single CTA
  • ProductObsidian, shown in my real daily workflow
  • Proof beatLive AI search over my own notes, real result on screen
  • Reach1,100+ organic views in week one
  • Livewatch it on TikTok

Self-directed concept ad. Not commissioned by or affiliated with Obsidian.

04  |  Problem-solution B2B ad
"Ninety seconds instead of five paragraphs"
  • FormatCalm problem-solution: the format B2B brands actually run
  • StructurePain hook, one-button solution, live product flow, single CTA
  • ProductLoom, real recording flow captured end to end
  • Range proofFourth format in four videos: viral hook, educational, product-forward, buyer-safe

Self-directed concept ad. Not commissioned by or affiliated with Loom.

Work with me

I make creator-style ads for software products: multiple hooks, multiple cuts, shot and delivered fast. Concept ads above are self-directed; client work ships to your brief and brand rules.

Pricing on request.

chasehowardugc@gmail.com